Our Mission & Philosophy
About The Branding Corner
In a volatile marketing world where the rules change daily, driven by AI, new platforms, and shifting consumer behavior, The Branding Corner was born with a single goal: to be your reliable compass.
This is more than just a space for tips and tricks. The Branding Corner is dedicated to providing in-depth analyses, practical frameworks, and a distinct perspective to help you build brands that are not only profitable but also sustainable and authentically connected to their audience.
Together, we’ll deconstruct the most complex trends and turn them into actionable strategies.
About the Author
Hi, I’m Sa Lê.
With over 17 years of experience at leading multinational corporations like Unilever, Suntory PepsiCo, Johnson & Johnson, Bridgestone, JWT, and SEA Group, etc. along with a Master’s degree in Marketing & Communication Management from Belgium, I’ve had the opportunity to lead large-scale marketing projects in both European and Vietnamese markets.
This journey has brought me not only practical, real-world experience but also prestigious regional and global awards for brand building, CSR, and sustainable development. The Branding Corner is where I distill and share all of that knowledge and reflection.
What you’ll find here
In-depth analyses: Deep dives into the most current marketing trends (AI in marketing, AEO, the Triple Bottom Line, etc.).
Practical frameworks: Actionable guides and frameworks that you can apply directly to your work.
Curated tool recommendations: Weekly deep dives into the best tools for marketing and business, with practical tips to boost your productivity.
Real-world stories & lessons: Insights drawn from my own career journey.
A dual perspective: A unique blend of international experience and a deep understanding of the market.
Join us
If you also believe that marketing is about more than just numbers, that it’s about building value and creating connection, then subscribe to join The Branding Corner community. You can also send me an email at sa@thebrandingcorner.com to share any new ideas or questions.
I am always open to meaningful collaborations and discussions.
Together, we will reshape the game.
My official website: https://sale.thebrandingcorner.com/
