Marketing tool picks: Week of May 19, 2025
Create engaging content. Boost your SEO. Make videos with AI.
Welcome back to Weekly Tools, the section from The Branding Corner that brings you the best digital marketing tools and insights weekly. New to Weekly Tools? Click here to catch up on previous finds, and subscribe to The Branding Corner for more!
Jasper (formerly Jarvis)
AI Writing Assistant
Jasper is a powerful AI platform that helps you quickly create a wide variety of high-quality content, from social media posts and email marketing copy to blog articles, video scripts, and ads. Jasper can learn and adapt to your brand's voice and integrates with other tools to optimize your workflow.
✅ Key Benefits:
Significantly saves time in content production.
Generates original, creative content, minimizing plagiarism.
Offers over 50 templates for various use cases (e.g., AIDA framework, Problem-Agitate-Solution, blog post intro).
Supports multiple languages, expanding your reach.
User-friendly interface, easy to use even for beginners.
💲 Pricing:
Offers a 7-day free trial.
The Creator plan starts at $39/month (when billed annually).
Ahrefs
SEO/Keyword Research
Ahrefs is a comprehensive SEO toolkit trusted by marketing professionals worldwide. It provides extensive data and powerful features for keyword research, competitor analysis, site audits, rank tracking, and link building.
✅ Key Benefits:
Keywords Explorer: Discover millions of keyword ideas, view search volume, keyword difficulty, and traffic potential.
Site Explorer: Analyze the backlink profile, organic traffic, and paid traffic of any website.
Site Audit: Scan your website for technical SEO issues and get recommendations for fixes.
Rank Tracker: Monitor your keyword rankings across search engines in various geographic locations.
Content Explorer: Find the most popular content in your industry and identify content opportunities.
💲 Pricing: Lite plan starts around $119/month
Pictory.ai
AI Video Creation
Pictory.ai is an AI-powered video creation tool that makes it easy to transform blog posts, scripts, or long-form text into engaging videos quickly, without needing professional video editing skills. Pictory uses AI to select stock footage, add natural-sounding AI voiceovers, and include automatic captions.
✅ Key Benefits:
Script to Video: Automatically creates videos from your text scripts.
Article to Video: Turns blog articles into engaging videos to boost interaction.
Edit Videos using Text: Edit videos by simply editing the text transcript.
Visuals to Video: Create short videos from your existing images and video clips.
Provides a rich library of stock videos, images, and music.
Automatically generates captions and supports multiple AI voices.
💲 Pricing:
Offers a free trial.
Starter plan: Begins at $19/month (when billed annually) or $25/month (when billed monthly).
Professional and Teams plans are available with more features.
Hope these tools help boost your marketing efforts! See you next week for more Weekly Tools.
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