Marketing tool picks: Week of June 02, 2025
Automate your marketing, craft AI-powered content, and uncover top-performing topics.
This week, we're exploring a powerful trio: a comprehensive marketing automation and CRM platform, an AI assistant to supercharge your writing, and a robust tool for content research and analytics.
Writesonic
AI Writing Assistant
Writesonic is an AI-powered writing assistant designed to help marketers, writers, and businesses create a wide range of content quickly and efficiently. It offers various tools for generating articles, blog posts, ad copy, landing pages, product descriptions, and more, leveraging AI to overcome writer's block and streamline content production.
✅ Key Benefits:
Versatile Content Creation: Can generate various content types, including blog intros, outlines, full articles, e-commerce product descriptions, and ad copy for platforms like Google, Facebook, and LinkedIn.
AI-Powered Editing Tools: Offers features like paraphrasing, expanding, and shortening text to refine and polish content.
SEO Optimization: Some plans and tools aim to help create SEO-optimized content and may integrate with tools like Surfer SEO or offer SEO-focused features.
Time-Saving: Automates parts of the writing process, helping to save significant time and effort.
Multi-Language Support: Capable of generating content in various languages, catering to a global audience.
💲 Pricing:
Free Trial/Plan: Writesonic offers a free trial or a free plan with a limited number of words or generations to test the platform. The free plan typically includes access to all features but with usage caps.
Paid plans start at $16 per month (billed annually).
BuzzSumo
Content Research/Analytics
BuzzSumo is a powerful content marketing platform that helps users discover trending content, identify popular topics, analyze competitor performance, and find key influencers. It provides data-driven insights to inform content strategy, uncover content ideas, and monitor brand mentions across the web.
✅ Key Benefits:
Content Discovery: Find the most shared and engaging content across any topic, domain, or specific keywords.
Competitor Analysis: Analyze competitors' top-performing content to understand their strategies and identify opportunities.
Trend Spotting & Monitoring: Identify emerging trends and monitor brand mentions or specific keywords in real-time.
Influencer Identification: Discover key influencers and authors in your niche to explore potential collaborations or outreach.
Question Analyzer: Find real questions people are asking across forums like Reddit, Quora, and other Q&A sites to generate relevant content ideas.
💲 Pricing:
Free Trial: BuzzSumo typically offers a 30-day free trial for new users, often without requiring a credit card.
Paid plans start from $119 per month (when billed annually)
HubSpot Marketing Hub
Marketing Automation/CRM
HubSpot Marketing Hub is an all-in-one inbound marketing software platform that helps businesses attract visitors, convert leads, and close customers. It provides a wide array of tools to manage and optimize marketing campaigns, all integrated with HubSpot's CRM platform for a unified view of customer interactions.
✅ Key Benefits:
Comprehensive Toolset: Offers features like email marketing, landing page creation, social media scheduling, blogging tools, SEO optimization, and marketing automation.
CRM Integration: Seamlessly connects with HubSpot's free CRM to track leads, manage customer relationships, and personalize marketing efforts.
Analytics & Reporting: Provides detailed analytics on campaign performance, website traffic, and lead generation, helping to make data-driven decisions.
Scalability: Suitable for businesses of various sizes, with different tiers offering more advanced features as needs grow.
AI-Powered Features: Incorporates AI to assist with tasks like content creation and campaign optimization
💲 Pricing:
Free Tools: HubSpot offers a range of free marketing tools with basic features, including email marketing and forms.
Paid plans begin at approximately $15 per month per seat (billed annually), including 1,000 marketing contacts. Additional seats and contacts incur extra costs.
🔗 https://www.hubspot.com/products/marketing
Read my latest blog here: 5 essential Marketing skills in the AI era