Marketing tool picks: Week of July 7, 2025
Write with confidence, edit media like a pro, and manage all your social media in one place.
Welcome back to Weekly Tools from The Branding Corner! This week, we're tackling three core marketing tasks: ensuring your writing is flawless, simplifying video and audio editing, and bringing order to your social media strategy.
Grammarly Business
Writing/Productivity
Grammarly Business is an AI-powered writing assistant tailored for teams and organizations. It goes beyond basic grammar and spell-checking to help maintain a consistent, professional, and on-brand writing style across all company communications, from emails and social media posts to official documents.
✅ Key Benefits:
Real-time Writing Feedback: Provides suggestions on grammar, spelling, punctuation, clarity, and tone as you write.
Brand Tones & Style Guides: Allows companies to create custom style guides to ensure all team members write with a consistent brand voice.
Plagiarism Checker: Scans billions of web pages to detect potential plagiarism, ensuring all content is original.
Snippets: Create and insert pre-written text blocks for frequently used messages to save time and maintain consistency.
Analytics Dashboard: Provides insights into your team's writing trends and areas for improvement.
💲 Pricing: There is a free version with basic suggestions and a Premium version starting around $12/month.
🔗 Website: https://www.grammarly.com/business
Descript
Audio/Video Editing (AI)
Descript is an all-in-one audio and video editor that makes editing content as simple as editing a text document. It automatically transcribes your media, allowing you to edit the video or audio by simply cutting, pasting, or deleting words in the transcript. It's packed with AI features designed to streamline the post-production process for podcasters, marketers, and video creators.
✅ Key Benefits:
Edit via Transcript: The core feature that lets you edit audio and video by editing the text transcript.
Studio Sound: An AI-powered feature that removes background noise and enhances voice quality with a single click, making recordings sound professional.
Overdub: Create an ultra-realistic clone of your own voice to correct words or add new lines without re-recording.
Filler Word Removal: Automatically finds and removes filler words like "um," "uh," and "you know" from your recordings.
Automatic Multitrack Transcription: Transcribes recordings with multiple speakers, automatically identifying and labeling each speaker.
💲 Pricing:
Free Plan: Includes up to 1 hour of transcription and basic video editing features.
Creator Plan: Starts at $16 per user/month (billed annually), offering 10 hours of transcription per month and watermark-free video exports.
Others: Check on the website
🔗 Website: https://www.descript.com/
Hootsuite
Social Media Management
Hootsuite is one of the most established and comprehensive social media management platforms. It allows users to manage multiple social media accounts, schedule content, monitor conversations, and analyze performance all from a single dashboard. It supports a wide range of networks, including Instagram, Facebook, X (formerly Twitter), LinkedIn, TikTok, and Pinterest.
✅ Key Benefits:
Unified Dashboard: Manage all your social media channels from one place, saving you from switching between different platforms.
Advanced Scheduling: Schedule posts in advance, and use the AutoScheduler to automatically publish content at optimal times for maximum engagement.
Social Listening & Monitoring: Set up streams to monitor keywords, mentions, and hashtags, allowing you to track conversations about your brand and industry.
Comprehensive Analytics: Measure your social media ROI with detailed reports on key metrics like reach, engagement, and follower growth.
Team Collaboration: Assign tasks, manage approval workflows, and share access with team members without sharing passwords.
💲 Pricing: Starts at around $99 per month, designed for individuals to manage up to 10 social accounts.
🔗 Website: https://www.hootsuite.com/