Marketing tool picks: Week of June 16, 2025
Generate AI-powered copy, master your SEO, and effortlessly repurpose your content.
Welcome back to Weekly Tools on The Branding Corner! This week, we're focusing on efficiency and reach. We'll explore a versatile AI writer to speed up your content creation, a classic SEO toolkit to boost your rankings, and a clever platform to get more mileage from every piece of content you create.
Copy.ai
AI Writing Assistant
Copy.ai is an AI-powered content generation platform designed to help marketers, freelancers, and business owners overcome writer's block and produce various marketing copy. It uses advanced language models to generate everything from blog posts and social media captions to email newsletters and ad copy, all based on simple user inputs.
✅ Key Benefits:
Versatile Templates: Offers over 90 pre-built templates and tools for different types of content, including blog intros, product descriptions, and social media posts.
Brand Voice Feature: Allows you to input information about your brand, enabling the AI to generate copy that aligns with your specific tone and style.
Freestyle Tool: A flexible tool that lets you describe what you want to write, and Copy.ai will generate multiple options for you to choose from.
Team Collaboration: The platform is built for collaboration, allowing multiple team members to work together on projects.
Efficiency: Drastically reduces the time it takes to draft and write compelling copy, helping to streamline content workflows.
💲 Pricing:
Free Plan: Includes 2,000 words per month, 1 user seat, and access to the 90+ copywriting tools.
Pro Plan: Starts at $49 per month (when billed annually), offering unlimited words, 5 user seats, and additional features like the Brand Voice tool.
🔗 Website: https://www.copy.ai/
Moz
SEO
Moz is a comprehensive, all-in-one SEO software suite that provides tools for keyword research, link building, site audits, and rank tracking. Developed by pioneers in the SEO industry, it's known for its robust data, proprietary metrics like Domain Authority, and a user-friendly interface that helps users make data-driven decisions to improve search engine visibility.
✅ Key Benefits:
Keyword Explorer: Helps you discover and prioritize the best keywords to target with accurate keyword volume and difficulty metrics.
Site Crawl & Audits: Scans your website to identify technical SEO issues (like broken links and missing title tags) and provides recommendations on how to fix them.
Rank Tracking: Monitors your website's search engine rankings for target keywords on a national, city, or neighborhood level.
Link Explorer: A powerful tool for link building that allows you to analyze your own and your competitors' backlink profiles using Moz's extensive link index. It features proprietary metrics like Domain Authority and Page Authority.
On-Page Optimization: Provides suggestions for improving your pages' ability to rank for specific keywords.
💲 Pricing: Starter plan $49/month ($39/month when you pay yearly)
🔗 Website: https://moz.com/
Repurpose.io
Content Repurposing
Repurpose.io is a content automation platform that helps creators and marketers maximize the reach of their content by automatically repurposing and distributing it across multiple platforms. It's designed to save time by creating a workflow where you publish content once (e.g., a video on TikTok) and it automatically gets reformatted and published to other channels like YouTube Shorts, Instagram Reels, and more.
✅ Key Benefits:
Automated Workflows: Create "set it and forget it" workflows that automatically publish your content from one source platform to multiple destination platforms.
Multi-Platform Support: Integrates with major platforms like TikTok, YouTube, Instagram, Facebook, LinkedIn, Pinterest, and podcasting hosts.
Content Conversion: Can convert video content into audio formats for podcasts, or take snippets from long-form videos to create short-form content.
Template Customization: Allows you to create customized templates for different platforms, adding elements like intros, outros, and custom branding to your repurposed content.
Removes Watermarks: Includes an option to automatically remove watermarks (like the TikTok logo) before publishing to other platforms.
💲 Pricing: Starts at $0.97/day ($349 billed yearly)
🔗 Website: https://repurpose.io/
Read my latest blog about Content Repurposing: How to repurpose one blog post into a week of social media updates