Marketing tool picks: Week of November 3, 2025
Ready to create groundbreaking AI images, discover top-performing content in your industry, and automate your social advertising at scale? Discover this week's trio of powerhouse tools.
How do you create one-of-a-kind images without design skills? How do you know exactly what content is performing best in your niche? And how do you manage large-scale social advertising campaigns efficiently? This week, we’re exploring a powerful trio: Dall-E 2, Ahrefs Content Explorer, and Smartly.io.
Dall-E 2 AI Image Generation
Dall-E 2 is an advanced AI system by OpenAI that can create realistic and artistic images from a description in natural language (text prompts). It can generate concepts, attributes, and styles with incredible fidelity, allowing marketers to create custom images on the fly.
✅ Key Benefits: Unique Image Creation: Generate original, high-quality images for ads, blog posts, or social media without needing a photoshoot or designer.
Intelligent Editing (Inpainting & Outpainting): Allows you to add or remove elements from existing images using text, or expand an image beyond its original canvas.
High-Quality & Resolution: Creates high-resolution, crisp images that are ready for professional use.
API Integration: Can be integrated into your existing workflows or applications for image generation at scale.
💲 Pricing: Pricing is based on API usage (per image/token) or is bundled into other services like ChatGPT Plus, Canva, and Bing.
🔗 Website: https://openai.com/dall-e-2
Ahrefs Content Explorer Content Research
Content Explorer is not a standalone tool but a core feature within the Ahrefs suite. It acts as a mini-search engine for marketers, allowing you to analyze billions of web pages to find the best-performing content (most shared, most links, highest traffic) on any given topic.
✅ Key Benefits: Discover Top Content: Find the most popular articles in your niche to get inspiration and analyze why they succeeded.
Find Content Gaps: Identify topics your competitors are ranking for that you aren’t, helping you fill content holes.
Analyze Trends: See the trend of a topic over time to know if it’s growing in popularity or becoming obsolete.
Find Link-Building Opportunities: Identify sites that have linked to similar articles and reach out to them for backlink building.
💲 Pricing: $249/month. (Prices may vary).
🔗 Website: https://ahrefs.com/
Smartly.io Social Advertising
Smartly.io is a large-scale social advertising platform designed for major brands and agencies. It automates every aspect of creating, testing, and optimizing ad campaigns across platforms like Meta (Facebook/Instagram), TikTok, Pinterest, and Snapchat.
✅ Key Benefits:
Ad Automation at Scale: Automatically create thousands of ad variations from a product feed, perfect for e-commerce.
Dynamic Creative Optimization: Automatically tests different creative elements (images, headlines, CTAs) to find the winning combination.
Predictive Budget Allocation: Uses AI to automatically allocate your budget to the best-performing campaigns and platforms.
Unified Multi-Channel Management: Manage all your social ad campaigns from a single, unified dashboard.
💲 Pricing: Enterprise-level pricing, typically based on a percentage of ad spend, and requires contacting their sales team for a quote.
🔗 Website: https://www.smartly.io/
