Marketing tool picks: Week of November 17, 2025
Ready to write with human-like nuance, turn text into captivating videos, and automate your email growth? Discover this week's trio of tools designed to elevate your content and communication.
How do you get AI to write content that doesn’t sound robotic? How can you produce professional videos without editing skills or expensive gear? And how do you nurture thousands of customers automatically? This week, we explore three essential tools: the nuanced AI writing of Claude, the video generation magic of InVideo AI, and the proven email automation power of Mailchimp.
Claude (by Anthropic) AI Writing Assistant
Claude is a next-generation AI assistant created by Anthropic, known for generating safer, more helpful, and incredibly natural-sounding text. Unlike other chatbots that often sound robotic, Claude excels at nuance, creativity, and understanding complex instructions, making it a favorite for drafting high-quality long-form content.
✅ Key Benefits:
Nuanced Writing: Produces text that feels more “human” and less formulaic than many competitors, perfect for blog posts, emails, and creative writing.
Large Context Window: Can process and analyze massive amounts of text (like entire books or long legal documents) in a single prompt.
Coding & Reasoning: exceptional at coding tasks, logical reasoning, and summarizing complex data sets accurately.
Safety Focus: Built with “Constitutional AI” to be helpful, harmless, and honest, reducing the risk of generating offensive or biased content.
💲 Pricing: $20/month.
🔗 Website: https://claude.ai/
InVideo (AI) AI Video Generation
InVideo is a powerful text-to-video platform that uses AI to turn your ideas into complete videos instantly. You simply type a prompt, and InVideo generates a script, creates scenes, adds stock footage, voiceovers, and background music—handling the entire production process in minutes.
✅ Key Benefits:
Text-to-Video: Generate high-quality videos for YouTube, TikTok, or Instagram just by typing a topic or instruction.
Edit with Text: Make changes to your video simply by giving text commands to the AI (e.g., “Make the tone more energetic” or “Change the music”).
Massive Stock Library: Access millions of premium stock images and videos from iStock and Shutterstock automatically integrated into your projects.
Human-Sounding Voiceovers: Includes a wide range of realistic AI voiceovers that bring your scripts to life without recording a single word.
💲 Pricing: Offers a free plan with watermarks. Paid plans start at around $20/month (billed annually) for watermark-free exports and premium stock access.
🔗 Website: https://invideo.io/
Mailchimp Email Marketing/Automation
Mailchimp is one of the most established and popular email marketing platforms in the world. It combines user-friendly design tools with powerful automation features, helping businesses of all sizes find and engage their audience through email campaigns, landing pages, and ads.
✅ Key Benefits:
Campaign Builder: Use the intuitive drag-and-drop builder and professional templates to create stunning emails without any coding.
Customer Journeys: Set up automated workflows (like welcome series or abandoned cart emails) to nurture leads even while you sleep.
Advanced Segmentation: Target specific groups of people based on their behavior, preferences, and previous sales to increase engagement.
Detailed Analytics: Track open rates, clicks, and revenue to understand what’s working and optimize your future campaigns.
💲 Pricing: Offers a free plan for up to 500 contacts (limited features). Paid plans start at around $13/month, scaling with your contact list size.
🔗 Website: https://mailchimp.com/
