Marketing tool picks: Week of November 13, 2025
Ready to create marketing strategies with a supercharged AI, discover what's trending in real-time, and automate your social content creation?
How can you connect your AI assistant to the live internet and other apps? How do you find out what your audience is searching for right now? And how can you use AI to create and schedule social media posts in minutes? This week, we’re exploring a powerful set of tools that connect AI, real-time data, and automation: ChatGPT (with plugins), Google Trends, and Ocoya.
ChatGPT (with plugins) AI Assistant for Marketing
While the standard ChatGPT is a powerful content generator, its true marketing power is unlocked via plugins. These are third-party integrations that connect the AI to live data sources and other applications, allowing it to perform complex, end-to-end marketing tasks, from SEO analysis and ad creation to workflow automation.
✅ Key Benefits:
Live Web Access: Use plugins like WebPilot to access real-time information from the internet, enabling you to research current events or analyze live competitor websites.
Workflow Automation: Integrate with Zapier to connect ChatGPT to thousands of other apps (like Slack, Gmail, or Google Sheets) to automate entire workflows.
Enhanced Content Creation: Use specialized plugins to get SEO-optimized content briefs (AIPRM), create social media graphics (Canva), or summarize videos (Video Summary).
Data Analysis: Connect to plugins that can read and analyze data from links, PDFs, and other documents to provide instant insights.
💲 Pricing: Plugins are available on the paid ChatGPT plans (such as ChatGPT Plus).
🔗 Website: https://openai.com/chatgpt/
Google Trends Trend Analysis
Google Trends is a free, public-facing tool from Google that shows you the relative popularity of a search query over time. It is one of the most powerful (and underused) tools for real-time market research, content ideation, and understanding audience interest.
✅ Key Benefits:
Discover Trending Topics: Find “breakout” search terms and rising topics in your industry to create content before your competitors do.
Keyword Research: Identify seasonal trends (e.g., “swimsuits” peak in summer) and avoid “dying” keywords that are losing public interest.
Content Ideation: Find ideas for blog posts, videos, and social media campaigns by seeing what related topics and queries your audience is searching for.
Competitor & Brand Analysis: Compare the search interest of your brand against your competitors over time and in specific regions.
💲 Pricing: Completely free.
🔗 Website: https://trends.google.com/trends/
Ocoya Social Media Content AI
Ocoya is an AI-powered social media marketing platform designed to automate your entire content workflow. It combines AI content creation (including copy and visuals) with post scheduling and analytics, positioning itself as an all-in-one solution for busy marketers and e-commerce brands.
✅ Key Benefits: AI Content Generation: Uses AI to write engaging social media captions, headlines, and trending hashtags in seconds.
AI Graphics & Videos: Includes a built-in AI image and video generator to create visuals for your posts without leaving the platform.
Smart Scheduling: Plan and schedule your content across all major platforms, including Facebook, Instagram, Twitter, LinkedIn, and TikTok.
E-commerce Integration: Connects to e-commerce platforms to automatically generate promotional content for your products.
💲 Pricing: $19/month
🔗 Website: https://www.ocoya.com/
