Marketing tool picks: Week of October 20, 2025
Ready to create unique AI images, 'see through' user behavior, and automate your entire social media calendar? Discover this week's trio of tools to master your creative and analytical game.
How do you create custom images without design skills? How do you know exactly where users are clicking and dropping off on your site? And how do you manage dozens of social accounts without getting overwhelmed? This week, we’re exploring a powerful trio: the AI image generator Stable Diffusion, the behavior analytics tool Crazy Egg, and the social media management platform SocialPilot.
Stable Diffusion
Stable Diffusion is an open-source text-to-image AI model that allows you to create photorealistic and artistic images from simple text descriptions. Unlike closed systems (like Midjourney), Stable Diffusion can be run on a personal computer, giving you absolute control, infinite customization, and royalty-free images.
✅ Key Benefits:
Open-Source & Free: You have full control over the model, can run it locally, and generate limitless images at no cost.
Customization & Training: Ability to train the model on your own datasets (like your products or brand style) to create truly unique images.
Fine-Grained Control: Offers advanced control over outputs, including “image-to-image” (transforming an existing image) and “inpainting” (changing parts of an image).
Large Community: A massive global community constantly develops new models and plugins, expanding the tool’s capabilities daily.
💲 Pricing: The core model is free if you run it yourself. Cloud services (like DreamStudio) offer affordable credits, often starting around $10 for thousands of images.
🔗 Website: https://stability.ai/
Crazy Egg
Crazy Egg is a classic website analytics tool focused on visualizing user behavior. Instead of just providing numbers, Crazy Egg shows you exactly what users do on your site through heatmaps, session recordings, and A/B testing, helping you understand why they aren’t converting.
✅ Key Benefits: Heatmaps & Scrollmaps: See precisely where users click, where they move their mouse, and how far down the page they scroll.
Session Recordings: Watch video playbacks of users’ entire journeys on your site to spot points of confusion or bugs.
A/B Testing: Easily create and run A/B tests to see which version of a page (headline, button, layout) performs better.
Surveys & Feedback: Collect direct feedback from your visitors via on-page polls and surveys to better understand their experience.
💲 Pricing: Offers a free trial. Paid plans start at around $29/month, scaling with pageviews and recordings.
🔗 Website: https://www.crazyegg.com/
SocialPilot
SocialPilot is a comprehensive social media management platform designed for agencies and marketing teams to efficiently manage multiple client accounts. It provides robust tools for bulk scheduling, client management, and performance analysis across all major channels.
✅ Key Benefits:
Bulk Scheduling: Schedule hundreds of posts at once by uploading a single CSV file, saving hours of manual work.
Social Inbox: Manage all comments, messages, and mentions from multiple platforms (like Facebook, Instagram) in one unified inbox.
Client Management: Easily collaborate with clients, allowing them to review and approve content before it goes live.
Content Curation & RSS Feeds: Automatically discover and schedule relevant content from RSS feeds and other blogs to keep your channels active.
💲 Pricing: Offers a 14-day trial. Paid plans start at around $25.50/month (billed annually) for professional teams.
🔗 Website: https://www.socialpilot.co/
