Marketing tool picks: Week of October 27, 2025
Ready to supercharge your content with AI, manage an end-to-end content workflow, and master LinkedIn marketing? Discover this week's powerful trio.
How do you brainstorm ideas and write drafts in seconds? How do you manage your entire content strategy from ideation to audit? And how do you build a powerful brand on LinkedIn? This week, we explore three tools designed for modern content creation and promotion: Google’s Gemini, the SEMrush Content Marketing Toolkit, and Taplio.
Gemini (formerly Bard) AI Assistant for Content
Google’s Gemini is a powerful generative AI assistant integrated directly into Google’s ecosystem. It functions as an all-purpose partner for research, brainstorming, and content creation, pulling information from the web and integrating with apps like Gmail, Docs, and Sheets.
✅ Key Benefits:
Contextual Assistance: Integrates into Gmail, Docs, and Sheets to help you summarize, write, and organize information (e.g., drafting emails, creating tables).
Advanced Research: Can perform deep research on complex topics, browsing hundreds of sites to craft comprehensive, cited reports.
Content Generation: Helps draft blog posts, social media updates, and creative copy, acting as a powerful brainstorming partner.
Productivity: Can summarize long email threads, analyze documents in your Drive, and quickly generate insights from data.
💲 Pricing: A powerful version is available in the Google AI Pro plan (part of Google One) starting around $19.99/month.
🔗 Website: https://gemini.google.com/
SEMrush Content Marketing Toolkit Content Marketing
This is a specialized module within the all-in-one Semrush platform, designed to manage the entire content marketing workflow. It helps you find topic ideas, write SEO-friendly content, and audit your existing pages all in one place.
✅ Key Benefits:
Topic Finder: Discovers high-impact content ideas based on real search data and competitor analysis.
SEO Content Template: Generates detailed briefs for your writers, including target keywords, readability scores, and competitor insights.
Content Optimizer: Analyzes and scores your content in real-time for SEO, tone, and readability, comparing it against top-ranking pages.
AI Writing Tools: Includes AI-powered rewriting features and an integrated AI chat directly in the blog editor.
💲 Pricing: $60/month
🔗 Website: https://www.semrush.com/
Taplio LinkedIn Marketing
Taplio is an all-in-one, AI-powered tool designed specifically for building a personal brand and driving growth on LinkedIn. It helps users find inspiration, write engaging content, schedule posts, and find leads.
✅ Key Benefits:
AI Content Creation: Generates high-performing LinkedIn posts and carousels using AI, inspired by a database of over 5 million viral posts.
Post Scheduling: Allows you to plan and schedule your LinkedIn content in advance to maintain consistency.
Advanced Analytics: Provides detailed insights into your post performance, engagement rates, and follower growth to refine your strategy.
Lead Generation: Helps you build lead lists and manage relationships by auto-capturing likers/commenters and integrating with your CRM.
💲 Pricing: $39/month.
🔗 Website: https://taplio.com/
