Marketing tool picks: Week of September 9, 2025
Optimize your content, rewrite with AI, and analyze your web traffic.
Welcome back to Weekly Tools from The Branding Corner! This week, we're focusing on three essential marketing pillars: optimizing your content for search engines, enhancing your writing with AI, and understanding your website audience with powerful analytics.
Surfer SEO
SEO/Content Optimization
Surfer SEO is a data-driven content optimization tool that helps you write articles that rank higher in search results. It analyzes the top-ranking pages for your target keyword and provides a comprehensive blueprint with suggestions on structure, word count, keywords to use, and more.
✅ Key Benefits:
Content Editor: Provides real-time feedback and a content score as you write, based on top SERP competitors.
SERP Analyzer: Breaks down the top search results to reveal common patterns and ranking factors.
Keyword Research: Helps you find and cluster relevant keywords to build content authority.
Content Audit: Analyzes your existing pages and provides actionable insights for optimization.
💲 Pricing: Plans start at around $89/month (billed annually).
🔗 Website: https://surferseo.com/
QuillBot
AI Paraphrasing/Summarizing
QuillBot is an AI-powered writing platform that helps you rewrite, paraphrase, and improve your text. It's an excellent tool for overcoming writer's block, rephrasing sentences for clarity, and summarizing long articles into key points.
✅ Key Benefits:
Paraphraser: Offers multiple modes to rewrite your text in different tones and styles.
Summarizer: Condenses articles, papers, or documents into key sentences or a summary paragraph.
Grammar & Plagiarism Checker: Ensures your writing is correct and original.
Co-Writer: An all-in-one writing space that combines research, note-taking, and AI assistance.
💲 Pricing: Offers a free version with limitations. Premium plans start at around $8.33/month (billed annually).
🔗 Website: https://quillbot.com/
Google Analytics
Web Analytics
Google Analytics is the industry-standard web analytics service that tracks and reports website traffic. It provides invaluable insights into who your visitors are, how they found your site, and how they interact with your content, allowing you to make data-driven decisions to improve your marketing strategy.
✅ Key Benefits:
Audience Reports: Understand your user demographics, interests, and location.
Acquisition Reports: Discover which channels (organic search, social media, ads) are driving the most traffic.
Behavior Reports: See which pages are most popular and how users navigate through your site.
Conversion Tracking: Set up and monitor goals to measure the effectiveness of your campaigns.
💲 Pricing: The standard version is completely free. A premium version, Analytics 360, is available for large enterprises.
🔗 Website: https://marketingplatform.google.com/about/analytics/
