Marketing tool picks: Week of September 15, 2025
Master your words, your website, and your audience. This article reveals a powerful marketing toolkit for optimizing content, technical SEO, and social media.
Welcome back to Weekly Tools from The Branding Corner! This week, we're focusing on three powerful marketing pillars: creating and optimizing content with AI, performing in-depth technical SEO audits, and streamlining your social media management.
Frase.io
AI Content Optimization
Frase.io is an AI-powered tool that helps you research, write, and optimize high-quality SEO content in a fraction of the time. It analyzes the top-ranking pages for your target keyword to generate comprehensive content briefs, identify topic gaps, and assist you with AI-powered writing features to ensure your content is built to rank.
✅ Key Benefits:
Content Briefs: Automatically generates detailed content briefs based on top SERP competitors in minutes.
Content Editor: Provides real-time feedback and a topic score as you write, comparing your work against top-ranking content.
AI Writer: Helps you write and paraphrase content, generate outlines, and overcome writer's block.
Content Analytics: Integrates with Google Search Console to identify content decay and find new optimization opportunities.
💲 Pricing: Plans start at around $14.99/month (billed annually) for individuals, with team plans starting at $114.99/month.
🔗 Website: https://frase.io/
Screaming Frog SEO Spider
Technical SEO Audit
The Screaming Frog SEO Spider is a powerful and flexible website crawler, able to crawl both small and very large websites efficiently. It gathers key onsite data to allow SEOs to make informed decisions and is considered an essential tool for technical SEO audits to find and fix common issues.
✅ Key Benefits:
Find Broken Links: Instantly crawls a website to find broken links (404s) and server errors.
Analyze Page Titles & Meta Data: Identifies long, short, missing, or duplicate page titles and meta descriptions.
Audit Redirects: Finds temporary and permanent redirects, helping you identify redirect chains and loops.
Generate XML Sitemaps: Quickly create XML Sitemaps with advanced configuration over URLs to include.
💲 Pricing: Offers a free version with a crawl limit of 500 URLs. The paid license is approximately $259/year to remove limits and unlock advanced features.
🔗 Website: https://www.screamingfrog.co.uk/
Buffer
Social Media Management
Buffer is a streamlined and intuitive social media management platform that helps small businesses build an audience online and grow their brand on social media. It allows you to plan and schedule content, engage with your audience, and analyze the performance of your campaigns from a single dashboard.
✅ Key Benefits:
Publishing: Schedule and publish your content to various platforms like Instagram, Facebook, X (Twitter), LinkedIn, Pinterest, and more.
Analytics: Measure your social media performance, create reports, and get recommendations to grow reach, engagement, and sales.
Engagement: Quickly view and respond to important comments on your posts to foster a connection with your audience.
AI Assistant: Helps you brainstorm ideas, rewrite copy, and repurpose your existing content for different social networks.
💲 Pricing: Offers a generous free plan for up to 3 channels. Paid plans start at around $6/month per channel.
🔗 Website: https://buffer.com/
